Using a Good Logo and Graphics as an Elevator Pitch to Create a Positive Impact
Images have a powerful impact on the mind. Hence a logo is a powerful statement to create a positive impression. Similarly, a brand can use pictures, graphics, infographics and good content to create a compelling story. Given the attention span, this is a viable way to capture attention and raise awareness. As a premier graphic design company in Chennai, Webtech Venture brings deep knowhow to this domain. We are also a leading logo design company in Chennai. Read on to see how a good logo and graphics can become an elevator pitch to create a positive impact and raise awareness.
What is an elevator pitch?
An elevator pitch is a simple conversational tool wherein people explain about themselves, the product or the service within about 20 or 30 seconds. The more effective the pitch, the more interested the listener will be. It is one of the best ways to showcase why others should engage or connect with you. It should be brief, action-oriented and also have space for the listener to digest and come back with a response.
How can an elevator pitch connect with graphics?
As a well-known brochure design company in Chennai, Webtech Venture likes to think out of the box. As we were brainstorming internally, we found a similarity between a good elevator pitch and powerful logos, graphics and infographics. While we are in the business of Logo Revamping Solutions in Chennai, the common thread is that all can capture and retain the attention for a short period and move people to action if done effectively.
An elevator pitch is aural while good graphic design and logo design is visual. But the basic principles remain the same, and the result is also the same. So if we apply the same principles of designing an elevator pitch to create good logos and graphics, then our customers stand a sure chance of making a positive impact on their end-users.
What are the principles to create a good logo?
Webtech Venture is proud to say that some of the best logo designs in Chennai have come from our stable. Our years of experience, competent designers (the best graphic designers in Chennai basically) and depth of business understanding help us deliver strong solutions to customers, be it logos, infographics or brochure design.
Some of the principles we use to create good logos and graphics are
1) Understand the business
Having a fundamental understanding of the business is extremely important if one aspires to be the best logo design company in Chennai. What is the aim of the business? How does it seek to differentiate itself? What are the customer’s aspirations and vision for the brand?
2) What type of logo will suit the business?
There are different logo types including but not limited to icons, emblems, textual, abstract and 3D logo designs. Only by undertaking a consultative approach can the real business pain point be identified. Once a consultative approach is undertaken, a customer stays with a company for life.
Did you know?
95% of Webtech Venture customers come back to us for solutions? Our Google reviews are proof enough!
What makes Webtech Venture so unique as a graphic design company based in Chennai offering logo designs in Chennai?
1) No off the shelf designs
Each logo, graphic or infographic is painstakingly researched and brainstormed. We aspire to deliver only the best designs for our customers. No ready-made clipart, no short cuts and no modifications to past logos. Each design is a story crafted and freshly brewed for your success.
We keep our ears close to the ground. We are constantly in touch with the best design minds from around the world and keep building our expertise and constantly learning. Thus when you engage with us, you are empowered with the latest trends when you discuss your project with us, and thus you have a durable and long-lasting solution.
3) Colours, shapes and psychology
Each logo design, graphic or infographic has a specific theme and story. We use the best of colour combinations that seek to inspire and create an immediate spark or affinity. Each colour and shape can send out an unconscious message. A keen understanding of these concepts will help to achieve the best combination for a business.
4) Design Thinking
Our approach is rooted in design thinking and utilization of these principles gives us an edge. Whether you are looking for a brochure design company in Chennai, logo redesign company in Chennai, web design company in Chennai or ecommerce web design in Chennai, the principles of design thinking are the same across any domain.
5) Mockups and Customer Delivery
We are not the ones to coerce customers into a solution. We undertake a collaborative approach, and our very journey starts with understanding the customer’s business, their pain points and how we can deliver a solution to help them overcome those challenges. Each solution is customized. There is no run-of-the-mill or hurried approach. We put time and effort into each mockup we make. Even before the mockups are circulated to the customer, we take detailed feedback from our user base and then deliver a solution. We have had cases where customer fell in love with more than one logo and was pampered for choice. No wonder, we are one of the best graphic designing company in Chennai and infographic website designers in Chennai.
6) Foresight and vector files delivery
Some logos look good when the size is small. But if the size is enlarged, then they may look awkward or give a negative connotation. Webtech Venture, as the best infographic website designers in Chennai, delivers all logos and graphics in vector format. We consider all permutations and combinations and size possibilities. Thus, whether you want to print your logo and graphics on a flex board or a visiting card, the aesthetic appeal will remain the same.
Are you interested in engaging with us and climbing up the ladder of success? Talk to us at, email@example.com us at or simply give a shout on Facebook. Like this article? Share and spread the word!